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Free strategy guide · UNDERSTAND
The Audience Clarity Guide
Know who you’re trying to reach — and what they actually need from you.
When your message tries to speak to everyone, it can be hard to know what to say. Use this guide to examine who you want to reach and the needs behind their decisions.
Build your message around a clearer understanding of your audience.
- Describe the people you most want to reach.
- Separate what you know about their needs from what you assume.
- Find the audience questions that deserve a closer look.
Make space for a clearer next step.
- Get the guide.Enter your email to receive the PDF. You can download it immediately, too.
- Work through your answers.Type into the fillable PDF and save a copy with your responses.
- Put the clarity to work.Use your answers to focus your next decision. If you want help interpreting them, you can submit your completed guide for analysis.