Kristin LudwickFind My Starting Point
Strategy before execution

You have the brand.You have the vision.I have the strategy.

Let’s turn where you are into where you want to go.

Let’s Build Your Strategy →
Kristin Ludwick
23+ yearsbuilding brands and growth strategies
Choose your starting point

What do you need right now?

Find the right strategic support for your brand, business and next stage of growth.

Help Me Choose →

Have a more complex company or leadership team? Explore the Brand and Growth Intensive →

Diagnose · Define · Grow

One clear question. Focused strategic work.

Diagnose

Brand Alignment Audit

$299

What is not working or aligned?

A diagnosis and prioritized corrective direction.

Find what is aligned, what is drifting and what deserves attention first.

A focused diagnostic for businesses that already have a brand, website or marketing activity but need to understand what is weakening performance before changing or spending more.

  • Strategic discovery
  • Brand DNA summary
  • Current-state brand and marketing review
  • Audience, offer, positioning and message alignment findings
  • Strengths, gaps and opportunity signals
  • Prioritized recommendations
  • Recommended next step

This identifies what needs attention. It does not rebuild the complete brand strategy or create the growth plan.

Audit My BrandStart with an inquiry. Payment and intake follow.

2–3 business days after payment, completed intake, and required materials are received.

Define

Brand Blueprint

$499

What should our brand stand for and communicate?

A usable strategic brand foundation.

Build the strategic foundation everything else should follow.

A clear source of truth for a new, evolving or repositioned brand that needs shared direction before marketing and execution.

  • Focused alignment review
  • Brand DNA and defining truth
  • Priority audience and customer need
  • Value proposition
  • Positioning and differentiation
  • Brand purpose and promise
  • Messaging pillars and language direction
  • Brand guardrails
  • Immediate strategic priorities

This defines the brand foundation. It does not include a detailed channel plan, campaign production or ongoing execution.

Build My Brand BlueprintStart with an inquiry. Payment and intake follow.

2–3 business days after payment, completed intake, and required materials are received.

Grow

Custom Growth Strategy

$599

How do we reach this specific business goal?

A goal-specific growth path and action roadmap.

Bring me the goal. Leave with the path.

A customized strategic roadmap for a business with an established offer and working brand foundation that needs to reach one specific growth goal.

  • Goal and success definition
  • Current-state diagnosis
  • Priority customer and demand context
  • Growth constraints and leverage points
  • Offer, positioning and messaging implications
  • Recommended growth path
  • Go-to-market and channel direction
  • Budget-aware priorities
  • 30, 60 and 90 day roadmap
  • Success indicators and decision signals

This creates the growth path and priorities. It does not rebuild the complete Brand Blueprint or include ongoing execution.

Build My Growth StrategyStart with an inquiry. Payment and intake follow.

2–3 business days after payment, completed intake, and required materials are received.

Connect the whole picture

Foundation and growth, together.

The three standalone products total $1,397. The integrated System is $1,199 because discovery and analysis are completed once across the full engagement.

Complete

Brand and Growth System

$1,199

We need the foundation and the growth path.

An integrated diagnosis, brand foundation, and growth roadmap.

Build the complete strategic foundation and the path forward.

An integrated engagement for a small business or entrepreneur that needs to diagnose the current state, define the brand and determine how to grow. Repeated discovery and duplicate reporting are removed.

  • Brand and business diagnostic
  • Brand DNA
  • Audience and customer clarity
  • Value proposition
  • Positioning and differentiation
  • Purpose and brand promise
  • Messaging pillars and direction
  • Growth opportunity analysis
  • Recommended growth strategy
  • Go-to-market direction
  • Channel priorities
  • Budget and resource considerations
  • 90-day activation roadmap
  • Success measures
  • Two working sessions
  • One refinement round

Strategy and direction for your team to execute. Production and ongoing execution are separate.

Build My Complete StrategyStart with an inquiry. Payment and intake follow.

Scheduled across multiple weeks to allow for working sessions and refinement. Your delivery schedule is agreed before payment; work begins after payment, completed intake, and required materials are received.

Collaborate

Brand and Growth Intensive

$1,999

We need deeper leadership collaboration.

The complete system with deeper research and live collaboration.

Build it with me.

A higher-touch engagement for established companies, leadership teams or more complicated businesses requiring deeper collaboration, research and refinement.

  • Everything in the Brand and Growth System
  • Three to four working sessions
  • Leadership or stakeholder participation
  • Deeper competitive and market review
  • Multiple audience or offer considerations
  • Expanded go-to-market strategy
  • Team presentation
  • Two refinement rounds
  • Thirty days of post-delivery advisory access

Live collaboration and strategic direction. Ongoing tactical execution is separate.

Build It With MeStart with an inquiry. Payment and intake follow.

Scheduled across multiple weeks to allow for working sessions and refinement. Your delivery schedule is agreed before payment; work begins after payment, completed intake, and required materials are received.

How it works

From the right question to a useful answer.

01

Choose your strategy product.

Choose the clarity you need and complete your purchase. Start with an inquiry to arrange payment and intake.

02

Share the context.

Complete the guided intake and provide the relevant materials for your selected product.

03

I connect the dots.

I review the evidence, identify patterns, and make the strategic choices that matter for your business.

04

Put the direction to use.

Receive a practical deliverable your team can use to make decisions and move forward.

Standalone product delivery: 2–3 business days after payment, completed intake, and required materials are received. Complete engagements are scheduled across multiple weeks, with timing agreed before payment.

A separate way to work together

Need a thinking partner for one decision?

You may not need a formal strategy deliverable. Bring the difficult decision, opportunity or half-formed idea.

Focused collaboration

Strategic Brainstorm

$499

Can we think through one difficult decision together?

A structured live session and prioritized next steps.

One decision. Room to think.

For one difficult decision, opportunity or half-formed idea when you want direct access to Kristin for structured thinking and do not need a formal Audit, Blueprint or Growth Strategy.

  • Pre-session strategy survey
  • Kristin pre-session analysis
  • Two-hour structured session
  • Post-session strategy summary
  • Prioritized ideas and recommended next steps

A focused thinking session, not a formal Audit, Blueprint or Growth Strategy.

Book a Strategic BrainstormStart with an inquiry. Payment and intake follow.

Session and summary timing agreed before payment. Pre-session survey and required materials must be received before the session.

Activate · After the strategy

Put the strategy to work.

Strategic Activation

Ongoing strategic oversight for businesses that have completed their foundation and growth strategy and need help making decisions, maintaining alignment and choosing what happens next.

$1,500/month · Three-month minimum

Kristin owns strategy, direction and priorities. Your team and execution partners own day-to-day production and administration.

Keep Me Involved

Start with an inquiry to arrange onboarding.

Optional Execution Support · $500/month

Optional support alongside Strategic Activation from a separate resource handling scheduling, uploading, formatting, asset coordination, content administration, vendor logistics, CRM or list administration and basic coordination.

Available with Strategic Activation. Kristin does not personally perform this administrative work.

Discuss Execution Support
Need something extra? Explore project add-ons.

Choose the core engagement first. We can confirm additional scope before work begins.

Team Strategy Presentation

$249

Present the completed strategy and answer team questions.

Messaging Toolkit

$399

Elevator pitch, company description, key messages and proof points.

Website Messaging Direction

$499

Page hierarchy, core messages, headlines and calls to action; not full web copy.

Go-to-Market Activation Plan

$499

Translate the approved strategy into campaigns, responsibilities and timing.

Competitive Deep Dive

$299

Expanded review beyond the standard strategic scan.

Additional Audience or Offer

$199 each

Add strategic analysis outside the primary audience or offer included in scope.

Thirty Day Strategy Review

$199

Review progress, evidence and priority adjustments.

Additional Strategy Session

$250/hour

Focused working time after the included engagement sessions.

A few good questions

Before you get started.

Where should I start?

Choose a diagnostic to identify what is misaligned, a Blueprint to define the brand, or a Growth Strategy to reach one specific goal. If you need all three connected, choose the Brand and Growth System. The starting-point questionnaire helps you choose.

Does the Blueprint include the Audit?

It includes a focused alignment review to inform the brand foundation, not the full standalone Audit report.

Does the Growth Strategy include a complete Blueprint?

No. It uses an established offer and working brand foundation to address one growth goal. If you need the foundation and growth path together, the Brand and Growth System connects that work.

How are the System and Intensive different?

The $1,199 System includes two working sessions and one refinement round. The $1,999 Intensive includes three to four sessions, stakeholder participation, deeper competitive and market review, multiple audience or offer considerations, expanded go-to-market strategy, a team presentation, two refinement rounds, and thirty days of post-delivery advisory access.

When will I receive my deliverable?

The three standalone products take 2–3 business days after payment, completed intake, and required materials are received. Complete engagements are scheduled across multiple weeks for sessions and refinement, with the schedule agreed before payment. Brainstorm scheduling is agreed individually.

Can I upgrade after starting small?

Audit to Blueprint: book within 30 days and pay $300 more ($599 total investment). Audit to Growth Strategy: book within 30 days and pay $500 more ($799 total investment). Audit to Brand and Growth System: apply the full $299 Audit fee, leaving $900 remaining. Blueprint to Growth Strategy: book within 60 days for $499 instead of $599. Prior purchase and the qualifying period are verified before a private upgrade checkout link or promotion code is issued. These are conditional upgrades, not automatic discounts on public checkout links.

Who executes the recommendations?

Your team or execution partners handle production. Kristin provides strategy, direction and priorities. Strategic Activation provides ongoing oversight for $1,500/month with a three-month minimum. Optional Execution Support is $500/month and is handled by a separate resource, not Kristin.

Can we customize the scope?

Yes. Start with the core engagement and discuss additional scope before work begins. Project add-ons are available. Logo design, graphic design, full website copy, campaign production, advertising management, social media management and unlimited revisions are not included in these strategy offers.

Continue with Claridi

Keep the context.
Keep thinking forward.

Claridi is the scalable continuation of this methodology: a platform designed to keep your strategic context connected and help you continue the reasoning as your business evolves.

Your team puts the strategy into practice. Kristin steps in when you need a strategist.

Explore Claridi.ai ↗
Work with Kristin

Build a clear plan for your next stage of growth.

Explore brand strategy, growth planning, and advisory support for your business.

View all services